Advanced Television

The Masked Singer

ITV, ViewersLogic partner to measure sponsorship deals

ITV has partnered with consumer behaviour data company ViewersLogic to demonstrate the enhanced measurement capabilities that single-source data can bring to its sponsorship packages for advertisers with On The Beach and KFC case studies. The collaboration with ViewersLogic enabled measurement of both the short and long term uplift effect of consumer exposure to the brands’ ITV […]

September 15, 2023

ITV announces new entertainment slate for 2023

ITV1 and ITVX have announced an array of entertainment to kick start their 2023 schedules. Ant & Dec are back with a brand new series of their compelling game show Ant & Dec’s Limitless Win (January 7th), offering contestants the chance to win the world’s first unlimited jackpot. The duo will also host a new run […]

January 1, 2023

On the Beach sponsors The Masked Singer

UK travel company On the Beach has agreed a new partnership with ITV Commercial for the upcoming new season of entertainment show The Masked Singer. Airing from January 1st 2023, On the Beach’s ads will run each Saturday night during the popular ITV1 show’s commercial breaks, lasting eight weeks. Negotiated by media planning and buying […]

December 12, 2022

ITV unveils its Super Saturday entertainment schedule

ITV has announced a raft of returning formats to kick start its Autumn entertainment schedule. The Masked Dancer, The Voice UK and Who Wants To Be A Millionaire are all back on ITV and ITV Hub from September 3rd, with Ninja Warrior Race For Glory making its long awaited return later in the month. The […]

August 24, 2022

ITV revenue up but ITVX sees shares fall

UK commercial broadcaster ITV has reported a strong 2021 with record revenues and revealed an acceleration of its digital strategy which will see the launch in Q4 of ITVX, which it says is the first integrated AVoD/SVoD platform in the UK. But despite the revenue record, softer forecasts and the looming costs of the streaming […]

March 3, 2022By Colin Mann