Advanced Television

Tokyo Olympics

Research: Peacock Olympic strategy wins for NBCU

Findings from Hub Entertainment Research’s study about the Tokyo Olympic Games reveals that NBCUniversal’s strategy of placing key Olympic coverage on its new Peacock AVoD service appears to have paid off for both NBCU and its advertisers. Peacock’s Olympic viewers had good news for advertisers. According to Hub’s study, 2021 Hub Olympics Flash Study, half […]

August 12, 2021

NBCU, Roku immersive Olympics partnership

NBCUniversal and Roku are partnering to bring an all-new, immersive Olympic experience to streamers on the Roku platform in the US. The initiative makes it easy for users to access Olympic coverage and Olympics-related entertainment on supported Roku devices and Roku TV models. Roku is creating easy access to NBCU’s 5,500 hours of streaming coverage […]

July 20, 2021

Tokyo Paralympics facing financial hurdles

Next year’s rescheduled Tokyo Paralympics, which run shortly after the main Olympic Games, are already in trouble. According to a report from Japan’s public broadcaster NHK, the Paralympics are losing sponsor support. While the games were postponed because of the Coronavirus, it is also the virus which has hurt the potential sponsors. NHK says it […]

August 26, 2020By Chris Forrester