TVision, the company measuring TV and CTV viewer engagement, and FuboTV, the US sports-first live TV streaming platform, have revealed that Fubo ads outperform average attention across CTV apps and linear, capturing more attention among 24-54 year olds than all other benchmarks. According to insights gleaned from TVision’s passive CTV viewing panel, Fubo audiences are […]
LG Ad Solutions, in partnership with CTV measurement specialist TVision, have released the findings of a study that reveals CTV content has a 13 per cent higher attention index and a 74 per cent higher co-viewing incidence than linear TV content. LG Ad Solutions partnered with TVision to use a combination of their camera Sensor, […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced a partnership with TVision, a provider of second-by-second analysis of how viewers are watching TV, to enhance performance measurement across Connected TV (CTV). DoubleVerify and TVision are joining forces to combine DV’s scalable ad exposure data, including viewable time and screen share, […]
TVision, the company measuring TV and CTV viewer engagement, has released its semi-annual report: The State of CTV Advertising. While viewers in the US increasingly embrace Ad Supported CTV (up 55 per cent) and FAST apps in particular, advertisers are seeking ways to understand the changing TV landscape and find solutions for critical measures such […]
TVision, a company measuring TV and CTV viewer engagement, has closed an investment round of $16 million (€15.3m) for the continued transformation and modernisation of accurate, person-level panel measurement. The round was led by a strategic investment from iSpot, the real-time TV measurement company and new currency provider, along with continued support from SIG Capital, […]
TVision, the company measuring every second of TV and CTV viewer engagement, and attention measurement specialist Lumen Research, are partnering to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement. When combined with Lumen’s digital measurement, this collaboration will enable UK […]
TVision, the TV measurement company, and Gemius, an international research and technology company providing media measurement for digital and traditional marketing, have announced a partnership that delivers single-source, transparent measurement of video ads across TV, mobile and digital. “Cross-screen panels will be an essential component for understanding a consumer-centric, holistic view of engagement across traditional […]
Suggesting the move is aimed at people who are fed up with paying too much for big channel bundles, offering the chance to ‘cut the cord’ starting at just $10 per month, US multiplay telco T-Mobile has unveiled its next-gen TV streaming services — TVision LIVE, VIBE and CHANNELS — and TVision HUB, a new […]