Advanced Television


Innovid partners with Upwave

Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV has announced a first-to-market partnership with Upwave, an analytics platform for brand advertising, to use brand KPI signals for automated creative optimisation across digital channels, including CTV, ensuring budget automatically goes to top performing ads. With Upwave’s expertise in brand advertising analysis, […]

June 15, 2023

Upwave partners with Tremor

Upwave, the analytics platform for brand advertising, has announced a new strategic partnership with Tremor Video, a DSP within Tremor International’s end-to-end technology platform that helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology. Under the partnership, Tremor Video has access to Upwave’s Brand Outcomes measurement capabilities, real-time […]

January 19, 2023

Upwave launches Customer Forecast metric

Brand analytics platform Upwave has launched its new platform feature Customer Forecast, designed to give brand marketers a comprehensive reporting metric to understand which media tactics are driving future customer growth and identify long-term media efficiencies. Customer Forecast is validated by actual sales data, without relying on short-term metrics such as Multi-Touch Attribution or Sales […]

January 18, 2022