Comscore, a partner for planning, transacting, and evaluating media across platforms, and WideOrbit, a specialist in broadcast TV and radio inventory and revenue workflow management, have announced the expansion of their longstanding partnership to create the next generation of automated linear TV buying and selling. WideOrbit will introduce Comscore TV information to power automated TV […]
SpotGenie, a provider of digital media services to the advertising, entertainment, and broadcast industries, has completed the integration between its video ad management and delivery platform and WideOrbit, a specialist in broadcast TV and radio inventory and revenue workflow management. SpotGenie says this integration will allow end-to-end electronic transfer of material instructions from its ‘Blaze’ […]
WideOrbit, a specialist in broadcast TV and radio inventory and revenue workflow management, has announced the latest release of WO Traffic, the company’s ad sales and commercial operations platform. Providing a solid foundation from which 90+ per cent of US local TV and 50+ per cent of US radio broadcasters manage, execute, and scale ad […]