Advanced Television

WPP

Research: Addressable TV ads have greater impact

GroupM, WPP’s media investment group, has released research on the effectiveness of addressable TV advertising from Finecast, GroupM Nexus’s addressable TV solution, which shows that TV ads elicit more positive reactions and greater short- and long-term business impact among addressable audiences. The research, conducted in collaboration with advertising effectiveness specialist System1, involved more than 13,000 […]

April 24, 2023By Colin Mann

Little Dot Studios appoints Imlach as Head of Paid Media

Digital content agency and media network, Little Dot Studios (an All3Media company), has appointed Chris Imlach as its new Head of Paid Media. In this newly created role, Imlach will report to Wayne Davison, Chief Sales Officer and MD International and will be responsible for the business’ UK Paid Media division, ensuring the partners of […]

August 22, 2022

Bank: “Media will be hit by recession”

A report from investment bank Berenberg suggests that the “hopefully shallow” recession is definitely coming and will affect advertising – but that agencies will not be hit as badly as media. Berenberg expects 2023 to suffer a full-year decline in ad-spend. “Our economics team now forecasts negative economic growth in major Western markets in 2023 […]

July 11, 2022By Chris Forrester

Bank upbeat for SES, Eutelsat

Barclays Bank has issued a note from its equity analysts which favours “defensive stocks” such as SES and Eutelsat. The bank says that the current economic uncertainties mean that its former recommendations for global ad-agencies such as WPP, Omnicom, Interpublic and Publicis are downgraded to ‘Equal Weight’ from ‘Overweight’. The bank says there could be […]

March 18, 2022

C4, Motion Content launch ethnic prodco fund

Channel 4 and Motion Content Group have launched a multi-million pound fund to boost commissions from small and medium sized ethnically diverse-led production companies. The Channel 4 and Motion Content Group Diverse Indies Fund will be editorially overseen by Channel 4 Senior Commissioning Editor Vivienne Molokwu (picturd). For Motion Content Group (part of GroupM, WPP’s […]

March 18, 2022

China’s Orient Hontai ups to 85% in Mediapro

Orient Hontai will increase its shares in Spain’s TV group Mediapro by 30 per cent, up to 85 per cent for €620 million, according to El Confidencial. The Chinese group will pay €400 million to amortise part of the Mediapro’s debt €900 million whereas the rest, €220 million will be destined to increase the social […]

September 16, 2021From David Del Valle in Madrid