Aiming to future proof measurement in the constantly evolving TV landscape, GroupM, WPP’s media investment group, has launched Total TV Measurement. Developed by Finecast, the addressable TV solution of GroupM Nexus, Total TV Measurement offers GroupM clients in the UK in-depth, data-driven measurement capabilities that are claimed to go one step further in leveraging the […]
GroupM, WPP’s media investment group, has released research on the effectiveness of addressable TV advertising from Finecast, GroupM Nexus’s addressable TV solution, which shows that TV ads elicit more positive reactions and greater short- and long-term business impact among addressable audiences. The research, conducted in collaboration with advertising effectiveness specialist System1, involved more than 13,000 […]
Digital content agency and media network, Little Dot Studios (an All3Media company), has appointed Chris Imlach as its new Head of Paid Media. In this newly created role, Imlach will report to Wayne Davison, Chief Sales Officer and MD International and will be responsible for the business’ UK Paid Media division, ensuring the partners of […]
A report from investment bank Berenberg suggests that the “hopefully shallow” recession is definitely coming and will affect advertising – but that agencies will not be hit as badly as media. Berenberg expects 2023 to suffer a full-year decline in ad-spend. “Our economics team now forecasts negative economic growth in major Western markets in 2023 […]
Barclays Bank has issued a note from its equity analysts which favours “defensive stocks” such as SES and Eutelsat. The bank says that the current economic uncertainties mean that its former recommendations for global ad-agencies such as WPP, Omnicom, Interpublic and Publicis are downgraded to ‘Equal Weight’ from ‘Overweight’. The bank says there could be […]
Channel 4 and Motion Content Group have launched a multi-million pound fund to boost commissions from small and medium sized ethnically diverse-led production companies. The Channel 4 and Motion Content Group Diverse Indies Fund will be editorially overseen by Channel 4 Senior Commissioning Editor Vivienne Molokwu (picturd). For Motion Content Group (part of GroupM, WPP’s […]
Orient Hontai will increase its shares in Spain’s TV group Mediapro by 30 per cent, up to 85 per cent for €620 million, according to El Confidencial. The Chinese group will pay €400 million to amortise part of the Mediapro’s debt €900 million whereas the rest, €220 million will be destined to increase the social […]