The Fifth Medium, an 'upmarket YouTube'

The Fifth Medium (t5m) online video service backed by a number of British internet entrepreneurs and powered by Microsoft, has gone live. Names including actor Kate Bosworth and Nelson Mandela have been lined up to feature in the first slate of programming offered by t5m.com.

Created to produce original “socially conscious”, t5m.com bills itself as a highbrow, glossy version of YouTube.

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