14m UPC VOD

In the first half of 2008, UPC's Dutch digital TV customers generated more than 14 million Video On Demand (VOD) streams. This interactive TV application is now used by over 40% of the digital customer base on a monthly basis, which is high compared to international benchmarks. Interactive advertising is another successful application for TV: after a year of testing with 25 red button advertising campaigns, UPC now launches this as a commercial service. UPC will also launch a Video On Demand Car Zone in 2009, accessible to all Digital TV viewers.Mike Fries, President & CEO of Liberty Global, UPC's parent, said: "Interactive television has become a huge success in the Netherlands and the Dutch are adopting these technologies very quickly. This is the future of TV."

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