Visible World and Ensequence have revealed a solution that offers media companies and advertisers a comprehensive advertising product that provides addressability, measurement and interactivity through a single platform using the ETV/EBIF standard.

By leveraging the ETV/EBIF industry standard, interactive television advertising content can now be delivered to a specific target audience through Ensequence’s interactive television platform and Visible World’s intelliSpot Connect platform, an addressable network that enables advertisers to target their ads by household, geography or content. Reporting is provided by intelliSpo Insight, which enables advertisers to verify and evaluate the performance of campaigns.

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Categories: Advertising, Articles