Internet ad spend overtakes TV

In the first half of 2009 UK Internet advertising and grew by 4.6 per cent to £1.752 billion (E1.6bn), despite the entire advertising sector contracting by 16.6 per cent during the same period.

According to the bi-annual online advertising expenditure study from the Internet Advertising Bureau (IAB) – the trade body for digital marketing – in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC) – the Internet has now overtaken TV advertising to become the UK's single biggest advertising medium.

The UK remains the world leader in terms of market share for online, with the medium accounting for 23.5 per cent in the first half of 2009.

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