3UK and On Demand Group launch WarnerTV
March 5, 2010
Mobile operator 3 UK and On Demand Group have debuted Warner Bros. International Branded Services' WarnerTV branded service, which gives subscribers on-demand access to entire episodes of hit television shows from Warner Bros. Entertainment.
The content deal with Mobix Interactive, now part of On Demand Group marks Warner Bros International Branded Services' first launch of the WarnerTV branded service on an SVOD mobile platform in the UK. Under the terms of the deal with On Demand Group, WarnerTV will offer hundreds of television series episodes each year to subscribers to the 3 network in the UK.