ITV acquires IPL cricket
March 5, 2010
Cricket is to return to ITV for the first time in more than 30 years after the broadcaster acquired rights to this year’s Indian Premier League competition. The deal will see the broadcaster air 59 of 60 live matches on ITV4. The IPL starts on March 12th and runs for 45 days.
The IPL will also have a specialist section on the ITV.com website and has the right to webcast matches.
The rights were previously held by pay-TV service Setanta, which collapsed last year.