Ten Sports, the most watched sports channel in Indian and NBC Universal Digital Solutions (NBCUDS), have an agreed to develop and launch a free, cricket-focused multiplatform sports portal targeting the region's fast growing digital audience.
The site will debut with live Webcast coverage of the much anticipated Compaq Cup, the tri-angular cricket series between India, New Zealand and Sri Lanka starting on September 8, 2009.
The portal will feature live Webcast of full cricket matches that encompass exclusive content from half of the world's cricket boards including Pakistan, Sri Lanka, West Indies, South Africa, Zimbabwe, Dubai, and Abu Dhabi. As a result, cricket fans from across the Indian sub-continent, and throughout the Middle East, will be able to enjoy live coverage of some of the most exciting cricket in the world. The video experience will be complimented by commentary and statistics, and will allow viewers to simultaneously chat with friends & family and other passionate fans during live Webcasts.