DTH heads for 200m subs
Digital TV Research forecasts that the number of pay DTH homes will be 195 million across 73 countries by end-2016, up from 139 million at end-2010. The Satellite TV Forecasts report estimates that penetration was 10.3 per cent of TV households at end-2010, and will reach 13.1 per cent by 2016. India will lead the sector with 45 million pay DTH homes in 2016, followed by the US with 36 million. However, penetration will be highest in South Africa (47 per cent) and Ireland (41 per cent).
The number of FTA digital DTH homes was 97 million by end-2010, with another 22 million to be added by end-2016. Penetration was 7.2 per cent of TV households at end-2010, and will be 8.0 per cent by 2016. FTA DTH is very popular in the Middle East and North Africa.
Satellite TV revenues will overtake cable TV revenues in 2011. DTH revenues will reach $86 billion in 2016, up from $71 billion in 2010. DTH will command nearly half the total revenues by 2016, up from only 43 per cent in 2006. The US will remain DTH market leader, though its share of the total will fall from 54 per cent in 2006 to 41 per cent in 2016. Brazil will add the most DTH revenues ($3.1 billion) between 2010 and 2016 – more than doubling its total in the process.