79% of Virgin TiVo owners using apps

Nearly four in five (79 per cent) of Brits using Virgin Media’s TiVo TV on demand service accessed web apps such as Twitter and YouTube via their TV, according to Virgin’s own research study.

Virgin Media said on average, each TiVo box launched apps 4.5 times a week. Furthermore, one in every four views of a TV channel did not originate from the traditional Electronic Programme Guide (EPG), compared to other digital platforms where the EPG is the sole means of accessing channels. In TiVo’s case, viewers are utilising the intelligent search feature.

On Demand TV racked up 484 million views in 2011 so far across all of Virgin Media’s digital TV subscribers, up 19 per cent on the same period last year. Virgin Media says it’s on track to exceed the predicted one billion On Demand views for the whole of 2011.

“TV will never be the same again. Our TiVo Service takes television viewing to another level by seamlessly combining traditional channels and On Demand with the best of the web, making it easier to find and uncover amazing programmes,” said Cindy Rose, executive director of digital entertainment at Virgin Media.

“The discovery tools for the next generation will be search, browsable collections and recommendations. There’s such a vast world of great entertainment that it’s exciting our early adopters are already exploring what the TiVo Service can do and we’ll continue to refine and build upon our lead in connected TVs.”

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