EY: Consumers to dictate the future of TV

A study from global consultancy firm EY has identified the six trends driving the future of television as the industry braces for a major shift in monetisation and storytelling with ever-expanding array of channels, platforms, devices and experiences.

According to the report – Future of Television – Media & Entertainment – the viewer demands for control

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Posted by on Dec 18 2013. Filed under Articles, Consumer Behaviour, Research.

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