Rovi Corporation has confirmed that its DivX digital rights management (DRM) has achieved another important milestone in its goal of enabling UltraViolet (UV) retailers to deliver a consistently high quality entertainment experience.
DivX DRM, previously approved for streaming use within the UltraViolet digital rights ecosystem, has now received conditional approval for digital downloads, as well as ‘side-loading’ or the ability to copy downloaded movies and TV shows to a portable drive for easily moving between devices. As a result, DivX will now work in collaboration with the Digital Entertainment Content Ecosystem (DECE) – the pan-industry consortium that operates UV – to achieve approval for deployment. DivX is also continuing development on a unified DivX DRM solution that will support UV retailers and enable them to offer consumers the flexibility of streaming or downloading movies and TV shows to their favourite devices.
“We share DECE’s vision of entertainment freedom for consumers and are pleased that DivX DRM has achieved conditional approval for use with UltraViolet content in the DECE Common File Format (CFF),” said Dr Kanaan Jemili, senior vice president, product management at Rovi. “Once approved for deployment, DivX DRM will be one of only a small number of DRMs approved by the DECE for UltraViolet use, which is a true testament to the quality of our solution. We look forward to continuing our support of UltraViolet retailers and ecosystem, and helping further ensure higher quality viewing experiences through the DivX device certification programme.”
UltraViolet CFF makes download functionality consistent across all UltraViolet retailers and service providers. It empowers consumers to transfer or copy downloaded files to any UltraViolet-compliant device or app, without using bandwidth by having to download again. Additionally, CFF has substantial industry benefits in improved cost-efficiency and logistics simplification for the digital supply chain. DECE is currently in the process of deploying CFF, which is expected to become available in the US during 2014.
“As a Founding Member of DECE, Rovi has long been a valued key participant in designing the UltraViolet ecosystem and managing its roll-out,” said Mark Teitell, General Manager, DECE/UltraViolet. “We look forward to continuing to work with them toward an expanded role for DivX within the overall UltraViolet experience.”