Frequency launches Frequency Sync direct integration service
Frequency has announced the general availability of Frequency Sync, its direct integration service for video publishers. Sync lets content owners easily publish, manage, and monetise their video across Frequency’s entire family of video applications.
“We are very excited to follow up last week’s successful launch of Frequency on the Amazon Fire TV with this announcement at NAB, the premier electronic media show in the world,” said Michael Gordon, President of Frequency. “Today’s general availability of Frequency Sync gives content providers instant and easy access to our entire distribution footprint across all our apps, and on all devices.”
With no engineering and minimal setup effort, Frequency Sync allows video publishers to create and program channels, manage and traffic in-stream video advertising, and generate detailed analytics – all while using their existing processes, workflows, and technical infrastructure.
“Frequency Sync is easy, powerful, and future-proof,” said Roger Keating, SVP Digital Media, Hearst Television. “It is incredibly publisher-friendly, giving us significant additional distribution and revenue potential, without having to give up control of our content or advertising, and without having to build apps for every new device and service.”
Frequency Sync is simple to integrate. It adapts to the publisher instead of requiring the publisher to adapt to it. It provides complete control over programming, advertising and distribution, with one simple integration that covers all Frequency apps, on all devices, both now and in the future.
“Today’s consumers watch more video, on more devices, than ever before, and new applications like Frequency help them find and organise it all,” said Jen Wong, Chief Business Officer at POPSUGAR.