In a move designed to expand its digital offering for major media companies, advertising management software provider WideOrbit has acquired Fivia, a digital advertising management software provider headquartered in Paris, France. Fivia’s software product manages the workflow of major sell-side advertising publishers to maximise the value of their digital advertising inventory. T
The core Fivia product line enables major media companies to manage digital advertising sales, inventory, traffic, billing and revenue, including major North American publishers Viacom, Time Inc., Gannett’s USA Today and Mashable, as well as major European publishers Orange, Canal+, M6, TF1 and ITV.
WideOrbit’s product line provides a similar but broader solution for linear advertising, serving more than 2,600 Television stations, Cable networks and Radio stations. WideOrbit software manages more than $24 billion in annual advertising spending and more than 4 billion advertising impressions, daily.
“We’re very excited about the acquisition of Fivia and the capability that it delivers to WideOrbit clients as we work to strengthen and expand our digital or non-linear offerings,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “WideOrbit is committed to providing our clients with a comprehensive solution that will help them manage operations across both linear and non-linear advertising efficiently and profitably. With Fivia, we gain a group of extremely talented digital professionals and a solid digital advertising management platform to help us towards that goal. Fivia’s software also extends our solutions to the digital operations of traditional magazine and newsprint publishers where WideOrbit previously did not have a solution.”
Prior to the acquisition, Fivia was a subsidiary of IPMG, one of Australia’s largest privately owned investment groups. Founded in 1999 with U.S. operations based in New York, Fivia is the longest established provider of automated inventory, order and billing management software designed originally for online advertising.
“The Fivia team is very excited to be joining WideOrbit,” said Geoffroy Guéna, Co-CEO of Fivia. “We believe that our digital solution and expertise will be a perfect complement to WideOrbit as we work together to provide our mutual clients with the best possible solutions for managing advertising sales across all media platforms.”
“We’ve worked hard to build an incredibly robust product that has attracted several Blue Chip clients in a very competitive marketplace,” said Cyril Moynot, Co-CEO of Fivia. “Being a part of WideOrbit will provide us with the additional resources we need to take our digital solutions to the next level.”
As part of the acquisition, WideOrbit will be maintaining the Fivia offices in Paris, France. Financial terms of the acquisition have not been disclosed.