Vevo to use Mirriad native in-video advertising

Vevo is set to become the first digital distribution platform for music videos using Mirriad’s native, in-video technology.  Under the terms of the agreement, Mirriad and Vevo will work together to connect leading brands with select, premium programming featured across Vevo’s web, mobile/tablet and TV apps.  The deal marks Mirriad’s entry into both the online digital video space and the North American digital marketplace.

“Vevo is an essential partner for us as we grow our brand in North America, extend our technology beyond linear television to online digital video, and offer brands a powerful new way to affiliate with the world’s best video content,” said Mark Popkiewicz, Mirriad’s Chief Executive Officer.  “Mirriad is disrupting the traditional barriers between content and advertising with an innovative solution that allows brands to very precisely integrate brands in a range of online video, in-context and with total transparency.  We help marry top brands and quality content and deliver an entertaining experience to the ‘skip generation’ – those consumers whose viewing skips through many traditional ads and across multiple screens.”

“Our vision at Vevo is to continually re-invent music video as an entertainment art form. Over 30 years ago, music videos on television were a linear, one-dimensional experience.  Today, connected platforms give fans more interactive and personal ways to engage with their favorite artists,” said Rio Caraeff, President and CEO of Vevo.  “Mirriad allows us to continue bringing the industry forward and improve our fan’s experience by offering uninterrupted viewing while giving brands and content partners a native, creative, scalable and targeted way to come together.”

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