TalkTalk TV gets fans in the mix with new X Factor sponsorship campaign

TalkTalk TV, sponsors of The X Factor, has unveiled its new look sponsorship bumpers and brand new app to get fans closer to the UK’s favourite talent show.  The TalkTalk Mix Off app gives viewers of the show the chance to star in their own unique music video taking inspiration from some of the nation’s favourite pop stars.

How it works:

Step 1: Select your track, video style and customise it

Step 2: Record your performance – sing along, dance like crazy and have fun

Step 3: Mix it up by adding others to your video

The most popular Mix Off music videos will be selected to appear in TalkTalk TV’s X Factor sponsorship bumpers and also feature on TalkTalk’s brand new TV player, making it available to all 1.1 million TalkTalk TV homes.

Whether it’s recreating your favourite boy band dance routine or channelling your inner diva in front of a wind machine, it’s another great way for TalkTalk homes and fans of The X Factor to get even closer to the show.

The app will have a variety of filters and graphic effects to give each Mix Off video a unique look and feel. Music will include tracks covering a wide range of genres from pop classics, to power ballads, so there’s something for everyone.

Olivia Streatfeild, TalkTalk’s Commercial Director commented: “Our customers love the exclusive access they get to The X Factor and the chance of being on TV is hugely exciting for many. That’s why user generated videos are at the heart of this year’s campaign. We want to get everyone involved, whether it’s the whole family, neighbours, and even pets, we can’t wait for TalkTalk homes to come together and enjoy one of the best shows on TV even more.”

2014 will mark the sixth consecutive year TalkTalk, Britain’s fastest growing TV service, has supported The X Factor. Over the last year, the value provider has consistently improved its TV service ensuring YouView from TalkTalk gets better and better. In addition to the revamped TalkTalk Player, which brings even more blockbusters and hit shows, TalkTalk has also bolstered its Plus TV package by adding in seven Sky entertainment channels including Sky 1 and Sky Living.

TalkTalk’s sponsorship of The X Factor live final gives its TV, broadband, mobile and home phone customers the chance to win thousands of money-can’t-buy tickets and exclusive access to see their favourite contestants perform at the show’s extravagant final showdown. TalkTalk’s multiplatform campaign will also bring fans and TalkTalk customers closer to The X Factor via ticket competitions to the live shows and sound checks.

The TalkTalk Mix Off app will be available to download from 30th August via the Apple App Store, or Google play.

Posted by on Aug 28 2014. Filed under Advertising, app, Press Releases.

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