Advanced Television

zeebox second screen X-Factor

October 4, 2012

Second screen app zeebox is collaborating with interactive TV platform ShowCaster to provide fans of UK’s The X Factor  with a unique companion experience during episodes of the live talent show.

Exclusive to zeebox, #YAPPFACTOR will feature broadcaster and comedian Jake Yapp’s commentary on The X Factor – live in video as the show goes out, giving fans the chance to participate as they watch.

#YAPPFACTOR viewers will be able to interact with Yapp in real-time, take part in competitions and answer polls created live in reaction to what’s happening on the first screen – as well as enjoying the full, suite of interactive features offered by zeebox around every UK TV show. Fans of the talent show will also get to see their comments and content feature in #YAPPFACTOR and receive unique themed content to share across their social networks.

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