Amazon Prime, Viacom UK content deal

Amazon and Viacom have announced a UK instant video subscription deal to bring six hit US TV series to Amazon Prime Instant Video members in the UK.

The multi-year agreement sees Amazon Prime Instant Video exclusively acquire the UK on demand subscription streaming rights to multiple seasons of Viacom shows – Awkward, Kung Fu Panda, Legend of Awesomeness, Penguins of Madagascar, Winx Club, Legend of Korra and The Hard Times of RJ Berger. The agreement will also secure the non-exclusive renewal of thousands of episodes of popular shows including Dora the Explorer, Hey Arnold! and Rugrats.

“We’re really excited to be able to bring Amazon Prime Instant Video members such a huge raft of hit US shows.” said Chris Bird, Director of Content Strategy at Amazon Instant Video EU. “With hugely popular shows available to stream unlimitedly ranging from family friendly Penguins of Madagascar to American teen comedy Awkward, there’s something to suit every age group, taste and mood. Varied, quality content is our top priority so we’re always looking out for opportunities to forge partnerships which help make this possible.”

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