mpx Replay boosts linear-to-catch-up conversion

According to white-label video management and publishing company thePlatform, broadcasters around the world are grappling with how to make their linear TV broadcasts available for instant replay on any screen, while enforcing viewing or advertising policies. It suggests that most remain hampered by disjointed legacy systems and processes that inhibit speed and efficiency.

In response, the company, an independent subsidiary of Comcast, is introducing mpx Replay – a new, premium service – which it says will give broadcasters a better choice. mpx Replay is offered as part of thePlatform’s mpx video publishing system, designed to expedite the conversion of linear TV channels for catch-up or C3/C7 video. mpx Replay provides instant asset creation for publishing and distribution, automated metadata to support richer search and discovery, pre-set availability windows, ad policy enforcement, and increased monetisation options. 

mpx Replay addresses distinct, but similar, needs facing broadcasters – particularly in Europe and North America,” said Marty Roberts, co-CEO of thePlatform. “In Europe, broadcasters need a faster and more efficient way to address the growing demand for catch-up TV across any screen. In North America, broadcasters need an optimised C3 video process that keeps national ad loads intact when bringing their channels online. mpx Replay provides a streamlined, cloud-based solution for both.”

The rising demand for time-shifted video and live-to-VoD services requires a new class of video management and delivery capabilities,” said Aslam Khader, chief product officer for Elemental. “It’s a key reason we developed Elemental Delta, and we’re very proud that it’s an integral part of thePlatform’s mpx Replay service.”

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