Advanced Television

France: TV favoured for catch-up content

October 10, 2014

From Pascale Paoli-Lebailly in Paris

The TV set has become the screen of choice to watch catch-up TV content in France; 2.2 million viewers now watch replay television each day, whatever the screen is.

According to Médiamétrie’s Global TV survey catch-up TV fans grew by 22 per cent over 2014, and the TV set has become the key screen to watch catch up programming. This is largely dowown to the rise of the ADSL TV market.

In an average day, around 1.3 million users watch catch-up TV through their TV set, aginst 750,000 from a computer and 340,000 from a tablet or a smartphone.

Categories: Articles, Catch Up, Consumer Behaviour, OTT, OTT, Research, VOD