X Factor final to generate £6m in ads

ITV could generate as much as £6 million (€7.58m) in ad revenue from The X Factor final this weekend.

It’s reported ITV is asking brands that wanted to advertise during the two final shows this weekend to pay a premium of up to 40 per cent on its normal prices during the rest of the series. That would suggest that 30-second spots during the final would cost an estimated £100,000 to £150,000 each.

It is understood that brands such as Sky, Sainsbury’s, BMW and Coca-Cola will be advertising in The X Factor final this year.

According to media agency calculations, last week’s semi final generated over 10 per cent fewer commercial impacts than the semi final shows in 2013.

Each of the two two-hour shows will have an estimated 24 minutes of ad breaks and up to 48 ads. ITV has also charged premium prices for the prime spots in the three-minute ad breaks leading into and out of the programme.
TalkTalk has sponsored The X Factor for the past six years and it renewed its £10 million a year deal for three years earlier in 2014.

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