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A study by eMarketer has shown that US adults will spend on average 5 hours, 31 minutes watching video each day this year.
The driving force behind the growth is digital video, especially on mobile and tablet. The study included television watching, which took up the majority of the time, but is slightly on the decline as digital video rises.
In 2013, TV time on average was 4 hours 31 minutes, down to 4 hours 22 minutes in 2014 and down again to 4 hours 15 minutes in 2015.
Digital video in 2013 was 0 hours 50 minutes , rising to 1 hour 3 minutes in 2014 and 1 hour 16 minutes in 2015.
Mobile video has seen a growth, with tablet in 2013 taking up 13 minutes, 18 minutes in 2014 and 22 minutes in 2015. Smartphones have seen a slightly less steep growth, going from 8 minutes in 2013, 12 in 2014 and 24 minutes in 2015.
Desktop video watching was 22 minutes in 2013 and then a flat 24 minutes in both 2014 and this year.
With the launch of Meerkat and Periscope, mobile is predicted to grow even more this and next year, pushing more marketers to take note of video advertising options.