Content enabler and technology provider TV2U has confirmed the upcoming European launch of its TARA TV platform ahead of TV Connect 2015. The move follows growing demand from cable operators for TV2U’s managed content service, which has already experienced significant uptake across APAC and the US, and is launching in the UK and Germany with other regions to follow.
As a managed cloud entertainment platform, TARA TV says it is a cost-effective way for operators to introduce an on-demand content service for the first time, or dramatically expand their existing service offering. TARA TV gives operators access to live TV, subscription-based and on-demand premium content sourced from Hollywood, Bollywood, and international studios.
It also offers access to alternative and unique user-generated content tailored to each subscriber’s individual tastes, plus music and games from TV2U’s global content network. As such, TARA TV says it is a one-stop-shop for a user’s online content needs, helping operators reduce the impact of cord cutting and drive subscriber loyalty.
TARA TV is already well-established in Asia and TV2U has launched several high-profile deployments of the platform to date, including BV Sports around the Indonesian Super League. TARA TV has also been deployed in the US with cellular provider Nemont to offer its subscribers a highly tailored and personalised value-add service. Nemont takes advantage of TARA TV’s ability to combine live TV and video on demand with user-generated, genre-specific content – in this case, college football.
“Unlike Netflix or any other VoD alternative, TARA TV offers a high level of personalisation beyond the standard recommendation engine,” said Nick Fitzgerald, CEO at TV2U. “It’s all about giving the subscriber what they want, when and where they want it, and on any device they choose. With Europe a key strategic market for on demand content consumption, it was the next logical step for taking TARA TV global.”
TARA TV can accelerate time to market for operators without multi-screen support, as TV2U’s global content service and unique compression technology can send content to any device, on any network, at any time, without buffering or delay. In addition to cable operators and mobile service providers, TV2U also has working relationships with set-top box manufacturers.