Advanced Television

Opera and TARA HbbTV solution

March 22, 2011

From IP&TV World Forum

Opera Software and TARA Systems, the independent provider of flexible software solutions for TVs and other devices, have announced the availability of a fully-integrated HbbTV solution for connected TVs and STBs. The released solution gives manufacturers improved flexibility and planning reliability.

Hybrid Broadcast Broadband TV (HbbTV) brings viewers the richness of broadcast interactive services combined with broadband content, available for connected TVs and STBs. HbbTV opens the door for a new interactive TV experience, including video-on-demand, catch-up TV, interactive advertising, personalisation, digital text, games and social networking. The HbbTV technology is already implemented by major players in the European TV market, such as RTL, ARD, ZDF and ARTE.

Categories: Articles, Connected TV, Middleware, STB