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Videocon d2h,the Indian DTH service, has formed a new executive advertising team to be headed by Indian media sales experts. The advertising initiative, which will target inventory opportunities on the Videocon d2h platform, comes in response to positive feedback from Videocon d2h advertisers such as Volkswagen, Honda, Disney, Sony TV, Zee Group and Star Sports, and taps an Indian digital media space that is expanding rapidly.
For the first time, Videocon d2h will offer targeted advertising across its bouquet of regional language and proprietary channels as well as other new channels to be launched shortly. Media buyers will also be able to advertise on Videocon d2h’s home channel and Info bar when changing channels.
The new Videocon d2h advertising sales team is led by media veteran Tanmay Srivastava, who joins the company after serving as the Head of Advertising Sales for MSM Network, which represents Sony Entertainment Television, Sony MAX streaming online television, SAB TV (India’s comedy channel) and MIX. Reporting directly to Rohit Jain, Deputy CEO, Videocon d2h has also recruited two other senior executives with extensive local advertising sales experience.
Anil Khera, CEO of Videocon d2h, said: “Today’s announcement reconfirms our commitment to continuously identify growth opportunities for our shareholders. With the goal of generating new revenue through an expansive, targeted ad sales platform, we have assembled a solid team that is more than capable of moving this initiative forward for us. We look forward to being a part of their success in tapping Videocon d2h’s reach of 65 million consumers with exciting, new options, and we anticipate the advertising programme to expand even further as we launch our own branded channels in the future.”