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Vubiquity, TV2U bring VoD to emerging markets

Vubiquity, a global provider of premium content services, and TV2U Worldwide have signed a deal to work together to roll-out transactional video on demand (TVoD) services to some of the most under-penetrated markets in Asia and the Middle East.

As part of the deal, TV2U will act as Vubiquity’s affiliate in up to seven high-growth markets, including Indonesia, the United Arab Emirates, Qatar, Oman and Kuwait. Vubiquity will provide the international programming to these new TVoD services, as well as content processing and ongoing promotional support for the content.

Adam Poulter, MD of VUBIQUITY, said: “We’re proud to be working with TV2U. The developing world is an important source of growth for the video on demand industry, and we are focusing on capturing the market in these booming regions. At Vubiquity, we have been busy launching some of the first-ever video on demand services in Africa and Eastern Europe and are nicely placed to provide a robust, high-quality content services in these under-penetrated markets. We are one of the first companies to take top international films and TV series to consumers in these countries.”

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