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VoD, HD demand propels global IPTV market

Increased demand for HD channels and VoD has fuelled the growth of the global IPTV market, according to a report from Transparency Market Research.

The report indicates that growing at a strong CAGR of 18.1 per cent from 2014 to 2020, the value of the worldwide IPTV market stands to rise from $24.94 billion in 2013 to $79.38 billion by 2020. The IPTV market is driven by rise in interactive solutions integrated with IPTV services, support of government initiatives to increase broadband penetration, reduction in cost of IPTV services, and combining advanced technologies with IPTV systems. In contrast, immense competition from satellite and cable TV operators, lack of proper infrastructure in developing countries, and dearth of large investments are likely to stall the growth of the global IPTV market.

On the basis of type, the IPTV market is bifurcated into residential and enterprises. The segment of enterprises is categorized into large enterprises, medium enterprises, and small enterprises. The demand for IPTV services from enterprises dominated the global market. Enterprises across sectors such as education, hospitality, media, finance, healthcare, energy, and transport have been using IPTV as a tool to improve training, communicate with employees, reduce travel costs, satisfy compliance requirements, and build additional revenue outlets such as targeted advertising on demand video. Enterprises across these sectors also use IPTV services to distribute on demand content, archived as well as live news, events, and company-wide briefings across the corporate network.

Geographically, the global IPTV market is segmented into North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. Europe dominated the worldwide IPTV market in 2013, Western Europe being the largest revenue generator that year with a 38 per cent share. The number of IPTV subscribers in this region has grown owing to reduced prices of IPTV subscription, rise in demand for enhanced user viewing experience, increased broadband penetration, and development of supporting infrastructure.Asia Pacific is anticipated to be the fastest growing regional market for IPTV services over the course of the forecast period, with Asia Pacific excluding Japan (APEJ) registering an impressive 21.1 per cent CAGR from 2014 to 2020. Indonesia, India, South Korea, and China are likely to be the key contributors during this period. With an ever-growing middle class income group, expanding broadband infrastructure, and a decline in service cost, China is projected to witness immense proliferation of IPTV subscribers over the next five years.

The competitive landscape of the IPTV market is immensely fragmented and the onus of revenue generation falls on all participants of the supply chain. These include software solution providers, content delivery network providers, middleware providers, set-top-box vendors, and IPTV operators. Some of the key IPTV services providers in the market today are Amino Technologies, Broadcom, ARRIS, AT&T, Cisco Systems, Orange, Deutsche Telecom, Bharti Airtel, CenturyLink and MatrixStream Technologies.

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