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Apple has revealed that customers around the world made this holiday season the biggest ever for the App Store, setting new records during the festive period.
In the two weeks ending January 3rd, customers spent over $1.1 billion on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases. January 1st 2016 marked the biggest day in App Store history with customers spending over $144 million. It broke the previous single-day record set just a week earlier on Christmas Day.
“The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We’re grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can’t wait for what’s to come in 2016.”
Worldwide, the App Store has brought in nearly $40 billion for developers since 2008, with over one-third generated in the last year alone.
Gaming, Social Networking and Entertainment were among the year’s most popular App Store categories. Games and subscription apps dominated this year’s top grossing titles including Clash of Clans, Monster Strike, Game of War – Fire Age and Fantasy Westward Journey, as well as Netflix and Hulu.