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Findings from Leichtman Research Group indicate that 81 per cent of US households have a DVR, get Netflix, or use VoD from a cable or Telco provider — with 30 per cent of households using two of the services, and 13 per cent using all three.
The survey also found that 57 per cent of households take a subscription VoD service from Netflix, Amazon Prime, and/or Hulu. Overall, 48 per cent of adults stream any of these services on a monthly basis.
These findings are based on a survey of 1,214 households throughout the US, and are part of LRG’s study, On-Demand TV XIV. This is LRG’s fourteenth annual study on this topic.
Other related findings include:
“In 2005, 25 per cent of cable subscribers had ever used VoD, 8 per cent of all households had a DVR, and about 4 per cent of households subscribed to Netflix’s DVD-by-mail movie delivery service. These services have significantly evolved over the past decade,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “Today, over 80 per cent of households get at least one of these services, and in recent years Netflix and other streaming SVoD offerings have expanded the use and popularity of on-Demand TV.”