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Australian free digital television service Freeview is launching a new programme of innovation and products including a new FreeviewPlus mobile application for access to all of the free-to-air networks’ live streaming and catch up content.
The programme will include investment in upgrading connected TV service FreeviewPlus which will allow viewers access to a wider range of features and functionality, the details of which will be announced later this year.
The Australian industry is also claiming a world first with all the FTA networks working together on the new FreeviewPlus mobile live streaming product.
Freeview CEO, Liz Ross, said she was delighted that the strength of collaboration across the FTA broadcasters around the programme had also influenced the decision by SBS to re-join Freeview. “We have an exciting year ahead in free-to-air television and the spirit of progress and collaboration will deliver some significant innovations in 2016. We’re especially glad to welcome SBS back to the Freeview family,” she added.
“It’s clear that consumers are in charge of their viewing and they want the flexibility to watch what they want, when they want, on the best available screen at the time even when out of home. Freeview has responded to changing viewing habits and we are excited about the FreeviewPlus multi-screen future,” she declared.
Freeview also announced the appointment of Seven West Media Chief Digital Officer Clive Dickens as its new Chairman. Dickens replaces inaugural Freeview Chairman Kim Dalton who has stepped down after seven years in the role.
“We would like to thank Kim for his vision and energy in the role,” Dickens stated. “Under his stewardship, Freeview has launched the award-winning hybrid TV service FreeviewPlus delivering Australian audiences the best in FTA TV technology. This year will continue to be one of collaboration and innovation for Freeview leading with FreeviewPlus mobile product and we look forward to announcing even more exciting IP initiatives in the coming months.”