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Most Hulu, Amazon subs also use Netflix

Findings from Hub Entertainment Research indicate that 83 per cent of Amazon users, and 93 per cent of Hulu users, also use Netflix.

Hub’s findings suggest that although online TV content comes in many shapes and sizes – free with ads, TV Everywhere linked to traditional MVPDs, transactional platforms to rent or buy video, etc. – consumer demand is converging around one model: subscription on demand.

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