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SES has announced today that Japan International Broadcasting, the official distributor of NHK World TV for Japanese public broadcaster NHK, has signed a long-term agreement to broadcast the 24/7 English-language news and information channel free-to-air in HD across Europe.
The transmission of NHK World TV in HD has already started via Astra 1KR at 19.2 degrees East, and the SD channel is currently simulcast to allow for a smooth transition from SD to HD quality.
“The expansion of HDTV continues to be an important growth driver for SES. SES is proud to be broadcasting the HD signal of such a premium news broadcaster from Japan in the European market,” said Ferdinand Kayser, Chief Commercial Officer of SES. “As NHK World TV already reaches a wide audience in other markets via SES satellites, this agreement reaffirms their confidence in our ability to deliver highly reliable broadcasting services.”