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Cash crunch hurts Brazilian pay-TV

Brazil’s broadcasting regulator Anatel says that pay-TV subscribers in the country have been cancelling their accounts. Anatel says that August’s pay-TV numbers are down a massive 673,000 (3.5 per cent) compared with the same month a year ago.

Anatel says that Brazil’s economic downturn, and the period following the Rio Olympics have created the downturn.

According to NextTV’s analysis of the data, DTH is the main delivery technology in terms of users in Brazil. Anatel says DTH slightly increased its share from 57.33 per cent in July to 57.39 per cent in August. Cable TV decreased its share of 41.57 per cent in July to 41.47 per cent in August. Meanwhile, IPTV increased its market share from 1.06 per cent to 1.09 per cent.

As to operators themselves, the top four players in the country were responsible for 96.3 per cent of the total market. América Móvil controlled 52.2 per cent of the market, SKY-AT&T (28.2 per cent), Telefónica (9.3 per cent) and newcomer Oi (6.6 per cent).

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