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Cisneros and Smartycontent alliance

Smartycontent, a company providing advanced digital video solutions that integrates audiences, content, and advertising, and RedMas, a Cisneros Interactive company, have announced a joint venture to launch Smartycontent America in Latin America and the US.

The alliance brings together the technology of Smartycontent – which provides publishers access to a powerful digital video platform for the content management publishing and monetization of their online video content via a variety of video advertising formats – and the scope of RedMas, one of the leading digital advertising networks in the Americas, reaching an audience of more than 135 million unique users a month in the region.

“Through this alliance with RedMas, publishers and content producers in Latin America and the US Hispanic market will have at their disposal an advanced technological platform that will allow them to increase their video content with the objective to generate more views and maximise the revenue of their advertising inventory,” explained Jesus Aldana, CEO of Smartycontent.

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