Vimeo has unveiled new white-label partner app support on three new platforms – Android TV, Amazon Fire TV and Xbox One. Vimeo’s OTT product, VHX, is a complete turn-key solution for launching OTT streaming video channels. Partners can immediately leverage these additional platforms to expand their audience reach and revenue potential, launching applications in just a few weeks
As part of a multi-year deal unveiled, Vimeo will serve as Blue Ant Media’s technology partner, powering multiple direct-to-consumer VoD channels. Blue Ant Media is one of the first customers to leverage the new app platforms, with Vimeo’s VHX product providing the back-end technology and app development for Love Nature, a joint venture between Blue Ant Media and Smithsonian Networks to produce and distribute a library of 4K wildlife and nature documentaries and series. Love Nature’s 4K SVoD service is currently available in 33 countries worldwide and recently relaunched with new apps now available for download on Android TV, Amazon Fire TV and Xbox One.
“We’re excited to help our partners reach audiences on next-generation TV and game console, where the potential for discovery and subscriber acquisition is massive,” said Jamie Wilkinson, General Manager of Vimeo’s OTT Services group. “Blue Ant Media understands the importance of multi-platform accessibility and made it a top priority to re-launch Love Nature across these new platforms. Their ambitious goals and commitment to great technology made them an ideal partner for us.”