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The logo brings together the current Eurosport wordmark with the PyeongChang logo typeface, underpinned by the iconic Olympic rings. The three existing logos are headed by a mountain silhouette – the natural setting of the Winter Games. The silhouette background is arched echoing the shape of the Olympic rings and will come in several variations, using a vibrant colour palette expressing the spirit of modern K-pop culture.
Peter Hutton, Eurosport CEO, said: “As the new Home of the Olympics in Europe and a proud partner of the world’s greatest sporting event, we want ensure Eurosport is synonymous with the Olympic Games at every opportunity. This brand identity represents the spirit of South Korea and we hope will become instantly recognisable to fans as the hallmark of our PyeongChang 2018 programming.”
He added: “With less than a year to go until PyeongChang 2018, our journey to redefine the Olympic Games experience and reach more people in Europe, across more screens than ever before, is well under way. We are committed to offering fans something truly different, the chance to follow every local hero, every sport and every moment that matters to them. With over half of our broadcast schedule, and two thirds of Olympic sports on our screens, we are perfectly positioned to do this.”