Paywizard, the subscription, billing and customer relationship management (CRM) specialist, will debut a number of new, data-driven enhancements to Paywizard Agile, its subscriber management solution, at NAB.

The new features provide pay-TV operators with a true 360-degree, data-driven view of their customers – along with powerful predictive analytics tools that identify individual subscribers’ propensity to churn and then recommend specific actions to retain those at risk.  This data-driven capability is underpinned by Paywizard’s new partnership with Genius Digital. Pay-TV operators using Agile are now able to tap into Genius Digital’s ability to analyse vast amounts of audience data, and Paywizard’s technology and expertise in subscriber decision-making and transactional behavior. The result is they can proactively manage their customer base with more data-driven insight than ever.

Bhavesh Vaghela, Chief Executive Officer at Paywizard, says: “Armed with the single customer view the combined forces of Paywizard and Genuis Digital offers, operators are better positioned to track and analyse subscriber behavior from all angles. The result is a powerful platform that pay-TV operators can use to build a picture of the full customer lifecycle – from acquisition to churn – that will drive overall strategy and individual engagement.”

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