Advanced Television

Rovi enhances OTT solution

January 6, 2012

Digital entertainment solutions specialist Rovi has updated Rovi Entertainment Store, the company’s end-to-end, white-label solution for over-the-top storefront creation and management that is currently supporting almost a dozen third-party services on an expansive multi-manufacturer ecosystem of connected devices.

This new version will offer software development kits (SDKs) to streamline customer storefront launches, ground-breaking features, including DivX Plus Streaming, to help enhance the consumer viewing experience, and support for companies that wish to introduce UltraViolet compatible services. In anticipation of new customer launches later this year in the UK, Rovi is also expanding its European content licensing programme and Rovi Entertainment Store customer support services.

“For companies including retailers, content owners, CE manufacturers and service providers, Rovi Entertainment Store provides a turnkey way to quickly establish a role in the fundamental shift taking place in entertainment distribution and consumption,” said Corey Ferengul, executive vice president of products, Rovi. “We believe the latest capabilities will help our customers rapidly deploy compelling and differentiated over-the-top services across tens of millions of connected devices from leading manufacturers, drive new revenue streams, and deliver a rich slate of features that allow consumers to fully immerse themselves in a highly personalised premium entertainment experience.”

Rovi continues to evolve the Rovi Entertainment Store feature set with the availability of DivX Plus Streaming. Unveiled earlier this year at IFA, DivX Plus Streaming advances over-the-top entertainment by enabling the digital delivery of a Blu-ray Disc-like experience. The secure adaptive streaming solution, now approved by five of the leading studios, not only dynamically adjusts streams to deliver maximum visual quality based on available bandwidth, but also offers an advanced feature set with support for 1080p, subtitles, multiple language tracks, and trick-play functions such as smooth fast forward and rewind.

As a member of the Digital Entertainment Content Ecosystem (DECE) consortium, and a licensee of UltraViolet – the ecosystem delivering a new way to collect and enjoy home video entertainment – Rovi is helping customers rapidly deploy compatible products and services. Specifically, through its Rovi Entertainment Store technologies and services, Rovi is enabling UltraViolet Digital Library support within existing and future customers’ storefronts; therefore, allowing consumers to buy UltraViolet-enabled content and/or access their entertainment purchases from a broad range of devices.

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