DHX Media, a global children’s content and brands company, has announced a distribution deal with Virgin TV UK for SVoD rights in the UK and Ireland, and linear rights for its Irish network, TV3 Ireland, for a total of 615 half-hours of content.
A total of 30 titles from DHX Media’s library have been licensed on a non-exclusive basis. The deal includes Bob the Builder, Fireman Sam, seven Air Bud movies and DHX Media original, Cloudy with a Chance of Meatballs, among others.
Wiebke Hoefer, DHX Media’s Senior Director of Sales, commented “We’re thrilled to have signed our third and largest deal to date with Virgin TV, reinforcing our position as a go-to provider of kids’ content to the world’s top SVoD and linear broadcasters. Virgin TV offers an excellent platform for kids in this market, and we’re thrilled that their viewers will be able to enjoy a great selection of our library titles, plus the latest original, Cloudy with a Chance of Meatballs.”