Advanced Television

Poll: Bluey’s Bandit named TV’s top dad

June 13, 2024

Bluey and Bingo’s dad Bandit is the onscreen father figure with the biggest influence on day-to-day parenting, according to a BBC Studios survey.

To celebrate Father’s Day in the UK, 1,000 parents (500 mums and 500 dads) took part in the poll, which saw Bandit named as the dad that kids most admire (33.5 per cent) as well as the dad who gives the best advice that fathers replicate in real life (16 per cent).

Bandit also came top among fathers and male carers of 2–8-year-olds, with a quarter of them choosing Bandit as their most admired on-screen dad – ahead of TV dad peers Daddy Pig, Homer Simpson and Frasier’s Martin Crane.

A further one in three dads chose Bandit as the most aspirational father figure on TV. Bandit also took the top spot when asked who they thought was the TV dad that their kids most admired, with one third of all parents’ votes.

Bluey’s dad Bandit was also voted as the #1 TV dad who gives the best advice, which fathers and father figures like to apply to their everyday lives.

TV is a key source of guidance for UK fathers overall: the biggest sources of ‘dadvice’ are their friends (35.40 per cent) and their TV heroes (30.4 per cent), before social media (24.2 per cent). When reflecting on their parenting techniques, dads reveal that over 95 per cent of them have used a TV dad’s techniques to help with a difficult real-life situation.

The latest celebrity reader for Bluey Book Reads, Rob Delaney, commented: “Being a TV dad is hard, but being a dad for real life is even harder. We need onscreen TV heroes like Bandit to help inspire us and get us through the trials and tribulations of parenting.”

The actor, comedian and writer Delaney reads Daddy Putdown’ for the digital exclusive series Bluey Book Reads which will be available on the Official Bluey YouTube channel and Bluey.tv from June 15th, to coincide with UK Father’s Day.

Categories: Articles, Consumer Behaviour, Content, Research

Tags: , , , ,