Advanced Television

Brightcove powers FrightPix

June 14, 2024

Brightcove, the streaming technology company, is adding FrightPix – the new AVoD platform – to its roster of media customers. Launching on June 15th, FrightPix will rely on Brightcove’s platform to distribute its content to audiences across the US.

FrightPix will blend classic scares, modern thrillers, true crime tales, and FrightPix Originals into a free service for fans. By leveraging Brightcove’s scalable video technology, FrightPix says it will provide a seamless, curated, high-quality viewing experience across any device for its audience.

“As the streaming market evolves, viewers are demonstrating a clear desire for more tailored experiences. At Brightcove, we deeply believe regional, targeted-audience and genre-focused streaming services have enormous opportunities to be successful by delivering unique viewing experiences serving their specific audience’s needs,” said Marc DeBevoise, CEO of Brightcove. “We are committed to transforming the way consumers experience content, and as the backbone technology for FrightPix, we’re supporting them in taking the lead in delivering horror fans an incredible entertainment experience and destination.”

FrightPix said it chose Brightcove’s video-cloud streaming platform for its “video quality, global scalability, unmatched customer support, and robust analytics designed to understand viewer preferences and behaviour and create actionable insights to optimise content and advertising strategies for maximum monetisation”.

“As we launch this month, partnering with Brightcove will allow FrightPix to become the premier streaming destination for horror, thriller, and true crime enthusiasts,” added Eric Tomosunas, CEO of FrightPix. “With Brightcove’s industry-leading streaming technology, our ‘FrightFans’ will have the opportunity to enjoy the most spine-tingling movies and series with exceptional reliability and quality. This collaboration is a pivotal step in our platform’s ability to deliver top-tier genre entertainment for free, and we are grateful to be part of the Brightcove family.”

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