Connect with us

RSS Feed
Home » Archives by category » Broadcast » Advertising » Targetted (Page 2)

NinthDecimal, TiVo measurement partnership

NinthDecimal, TiVo measurement partnership

Mobile audience intelligence company NinthDecimal has launched LCI TV in partnership with TiVo Research, a subsidiary of TiVo. Through the integration of TiVo Research’s TV viewership data and NinthDecimal’s mobile…

Rentrak data partner for AMC

Rentrak the specialist in precisely measuring movies and TV everywhere, announced a partnership with AMC Networks to develop cross-platform analyses of program viewing by integrating viewing behavior from Rentrak’s massive…

VideoPulse single source multi-platform measurement

At a time when advertisers are seeking to reach consumers via the continuously fragmenting TV ecosystem, Symphony Advanced Media has launched VideoPulse, which it claims is the first single source…

Watchwith touts contextual advertising for TV

Data-driven advertising platform Watchwith plans to enable TV networks to deliver in-programme advertising relevant to the context of their shows. It says that for the first time ever, networks will…

All4 ‘Ad Journey’

Channel 4 has introduced a new digital ad product for its VoD service All 4 which allows brands to target viewers sequentially in real-time. O2 and Vauxhall are the first…

Programmatic TV should unify broadcast and digital sale

The TV industry must focus on the unification of two distinct content business models – broadcast and unicast – to capture the shifting advertising budgets, according to a new whitepaper…

Instagram to offer 30-second ads

Instagram to offer 30-second ads

Online mobile photo-sharing, video-sharing and social networking service Instagram has revealed at the DMexco digital marketing event in Cologne that it will feature direct response, 30-second video ads and integration…

Marketers increasing spend on Connected TV

Spend on Connected TV is set to increase, as almost half of current connected advertisers plan to allocate more funds to the medium in the coming year, according to the…

Cross MediaWorks acquires BlackArrow

US independent media services firm Cross MediaWorks, has acquired BlackArrow, a specialist in advertising and data solutions for the pay-TV industry. Reaching more than 40 million homes, BlackArrow provides software…

Comcast buys This Technology ad insertion

Following news earlier this week that it’s planning to launch a new online video platform, Comcast has purchased video delivery and ad tech specialist This Technology. In a statement on…