Category archives for: Targetted

Twitter acquires TapCommerce

Twitter has made another acquisition in pursuit of its vision of making advertising across the mobile ecosystem can work better for marketers, app developers, and, it says, most importantly, users, having agreed to acquire TapCommerce, a specialist in mobile retargeting and re-engagement advertising. Writing in the Twitter Advertising Blog, Richard Alfonsi, VP, Global Online Sales, notes that consumers are starting […]

Men more likely cord-cutters


To gain insight into how consumers view online video content and advertising versus broadcast television, market analysis firm Adroit Digital conducted a study to ask viewers how they approach video consumption and their thoughts on video advertising. The insights gained

Google acquires mDialog

Google is to acquire mDialog, a specialist in stream management and dynamic ad insertion on Internet-connected devices in a move designed to bolster its online video ad offerings. A notice on the mDialog website says the operation is joining the DoubleClick team at Google. “We will continue to offer our services, just as we always have, to programmers and distributors […]

IHS, Zentrick Partner for interactive video market research

With 81 per cent of brands already integrating online video production into their marketing strategies and video budgets expected to increase in the next year, interactive video specialist Zentrick has partnered with IHS, the global source of information and insight, to create the first ever global research into the evolution of this growing sector; interactive video. Pairing Zentrick’s usage data

Twitter + TV essential for reaching influencers and followers

Twitter and Starcom MediaVest Group (SMG) have revealed the first consolidated results coming from the pair’s Social TV Lab. The Lab was a main component of the multi-year, first-of-its-kind partnership that SMG and Twitter announced in 2013. The lab was established to deepen awareness of new second screen behaviours

Rightster launches Engage for targeted ads

Rightster, a global video distribution and monetisation company, has announced the launch of Engage. The new service provides rights owners and brands with the ability to leverage premium digital video content to target audiences online at a scale that had traditionally only been associated with television, enabling Rightster to meet clients’ ultimate goal of guaranteed views and optimal RoI. Unlike […]

Sky, Johnston Press ad partnership

Sky and Johnston Press have entered into a strategic regional advertising partnership. Sky will make available its new product, Sky AdSmart local, to parts of Johnston Press’ extensive sales network.  Already available in more than a fifth of UK households, Sky AdSmart tailors what is shown in TV ad breaks according to a household’s location and profile. The partnership will […]

AOL profit slump


AOL’s stock dropped more than 20 per cent after the company reported that, while revenue was up 8 per cent in the first quarter, net income fell 64 per cent because of restructuring and other charges. AOL said that its profit dropped to $9.3 million, from $25.9 million a year earlier. Tim Armstrong, the chief executive, said Wall Street was […]

blinkx acquires LYFE Mobile

blinkx, the Internet media platform that connects consumers with brands through professionally generated content, has acquired LYFE Mobile, an innovative mobile Demand Side Platform (DSP) and Data Management Platform (DMP), in an all cash transaction. LYFE Mobile offers a smart mobile technology to programmatically deliver relevant ads to consumers based on their geographic location and other attributes. With access to […]

Box TV adds targeted ads

Box TV is dynamically serving replacement adverts firstly into its simulcast and then app streams in real-time. Using in-stream ad-replacement technology developed by Yospace, with ad decisioning performed by Tremor Video, Box TV will provide an alternative online advertising solution where brands can target audiences by channel and environment using viewer data. Julie Wright, Business Development and Commercial Director at […]

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