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Imagine acquires RGB Networks

In a move that boosts its end-to-end video distribution capability with Dynamic Ad Insertion, Just-in-Time Packaging and Cloud DVR Technology, advertising management and video infrastructure solutions specialist Imagine Communications has…

NBCU ‘Audience Targeting Platform’

NBCUniversal says it can use data to find commercials in its inventory that will target consumers with less waste and help clients achieve their marketing goals. It calls the capability…

Targetting improves ad viewability

Targetting improves ad viewability

Videology, the video advertising technology platform, has released research findings on viewable video impressions that illustrate the complexities still surrounding viewability, and issued caution in using viewability ratings as the…

Virgin, BlackArrow tailored ad solutions

UK quad-play operator Virgin Media has partnered with TV advertising and data solutions specialist BlackArrow to introduce advanced digital capabilities that support the advertising needs of brands and broadcasters. BlackArrow…

Yahoo buys BrightRoll for $640m

Yahoo is to acquire BrightRoll, a leading programmatic video advertising platform in a $640 million deal. The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s…

TV advertising still king in CEEMEA

Research from Discovery Networks and the Future Foundation has revealed the power and resilience of television advertising with audiences in Central Eastern Europe, Middle East and Africa (CEEMEA), in a…

Sky Italia moves targeted advertising to Turn

Sky Italia has selected Turn as its data management platform (DMP) to deliver more personalised advertising experiences to customers and meet a range of digital marketing needs including real-time bidding.…

Channel 4 claims mobile interactive video ad first

Channel 4 Sales has launched a selection of its interactive video ad formats (iVOD) on iOS mobiles and tablets, suggesting it is the first UK broadcaster to offer mobile supported…

Online TV viewers prefer dynamic advertising

Recent research suggests that a limited number of targeted ads are the most effective way to reach online viewers. All else being equal, more consumers would prefer to use a…

MCN, AOL to pilot programmatic private marketplace

AOL Platforms, a division of AOL, and Multi Channel Network (MCN), Australia’s most progressive media advertising company, are teaming up to pilot what they say is the media industry’s first…