Virgin Media says it will start targeted advertising ‘soon’ but that it would launch a full-scale service in 2013. Virgin originally promised targeted services for the second quarter of 2012 – see here Mark Brandon, commercial director of Virgin Media told the Future TV Advertising event that the operator would leverage data provided by third parties as well as its [...]
Capablue, a specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising application uses the second screen to provide the broadcaster with a more sophisticated and less intrusive way of showing ads and interacting with viewers. Having developed the proof of concept [...]
NAGRA, the digital TV division of the Kudelski Group and audience research and competitive intelligence specialist Kantar Media are to collaborate in the area of subscriber behaviour, with the aim of enabling service providers to gain a deeper understanding of subscriber viewing habits across devices and provide a richer and more personalised viewing experience. The service will be available pre-integrated [...]
Shazam, the media engagement company, has published the results of a recent case study conducted by Frank N. Magid Associates to measure the efficacy of Shazam-enabled TV advertising. The findings were a compelling endorsement of Shazam for TV advertising, where Shazam’s custom second-screen interactive experience engages viewers and improve brand recall: – People who used Shazam to tag an ad [...]
Digital entertainment innovator Rovi Corporation, and media strategy and research company Decipher Research, have released the phase one results of a three-part study exploring connected TV device usage and advanced advertising in Germany. The first phase looked at user demographics, device familiarity and usage, and compared the media habits of connected device owners to those of the average German households. [...]
The AOL On Network has launched version 2.0 of its connected TV app. Formerly known as AOL HD, The AOL On app will feature ad-serving capabilities at launch, and will boast a wide selection of rich, high-definition video content drawn from The AOL On library of more than 380,000 short-form videos. Already available on seven of the leading connected TV [...]
In the latest issue of Euromedia we publish our annual STB Survey taking the temperature of the segment. Casual observers might think ‘cooling’ would be the obvious answer as Smart TVs become the norm in the replacement market and more and more Apps developers and content companies make provision deals with the various manufacturers. Nonetheless, executives from STB companies remain [...]
Video management software and services company KIT digital is teaming up with Civolution, a provider of technology and solutions for identifying, managing and monetising media content, to offer a solution that enables second screen interaction (2Si) and monetisation opportunities with so-called ‘dumb’ TV Sets. KIT digital has integrated Civolution’s Automatic Content Recognition (ACR) technology, SyncNow, into its Cosmos video management [...]
Targeted television advertising specialist Simulmedia and DVR pioneer TiVo have expanded their set-top box data partnership deploying datasets better to address what is seen as TV’s growing audience fragmentation problem. Simulmedia will use TiVo’s anonymous, aggregated, second-by-second set-top-box data to expand Simulmedia’s endemic client base beyond tune-in/promotional advertisers and drive cost-effective reach across all advertiser categories. Using the breadth of [...]
Intel is planning on facial-recognition technology for targeted advertising via its purported ‘virtual TV’ service. Intel has yet to confirm its TV plans but a special report from Reuters says sources who are negotiating supply deals with Intel confirm it is planning a slimmed down cable type service and will use a set top box that can distinguish who is [...]
