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Verizon buys Yahoo for $4.8bn

Following weekend speculation that a deal was imminent, Verizon Communications and Yahoo have confirmed they have entered into a definitive agreement under which Verizon will acquire Yahoo’s operating business for…

Anypoint Media partners with SpotX

Anypoint Media and SpotX have formed a partnership in Asia to bring true addressable programmatic TV to the region. The companies have partnered to enable advertisers to buy ad space…

Amazon tests personalised video ads

Amazon has revealed it is experimenting with personalised video adverts. The clips feature images and text about products the online retailer has detected its users has shown interest in. Amazon…

TiVo, Cadent boost for targeted ads

TiVo Research, the cross-media research, measurement and analytics company and Cadent, a provider of media, advertising technology and data solutions for the pay-TV industry, have created an enhanced TV targeting…

Neustar addressable TV ad targeting for DISH

Neustar, a neutral provider of real-time information services, has announced its expansion into addressable TV ad targeting and measurement through a partnership with DISH Media Sales, a specialist in addressable…

FOX launches live primetime streaming in beta

FOX has become first US broadcast network to live-stream primetime programming to all 210 television markets nationwide, reaching more than 98 per cent of pay-TV subscribers, representing 96 million homes.…

Viacom, AmEx targeted ad partnership

Viacom and American Express have formed an exclusive targeted television advertising partnership that will combine American Express’  data capabilities with Viacom Vantage, the predictive and targeting engine. The new product,…

Research: Euro 2016 to be second-screen fest

With exactly one month to go until England and Wales’ opening matches at Euro 2016, research reveals the huge degree to which people will be second-screening during matches to enhance…

FreeWheel acquires StickyADS.tv

In a move that strengthens its programmatic video capabilities, FreeWheel, a Comcast Platform Services company and provider of premium video ad management solutions for the world’s largest media and entertainment…

Roku, Viacom partner for targeted ads

Roku, Viacom partner for targeted ads

Viacom and streaming platform specialist Roku are partnering to enable Viacom to utilise aggregated audience insights from Roku to deliver targeted advertising on the Roku platform. According to the pair,…