Category archives for: Targetted

Specific launches TV Audience Segments solution

Specific Media has launched TV Audience Segments (TVAS), a targeting solution that allows advertisers to accurately reach online users based on their TV viewing. By fusing data from trusted industry sources, notably Nielsen and BARB (Broadcasters’ Audience Research Board), the solution allows for a robust cross-media campaign. The solution enables advertisers to accurately extend TV reach by locating the elusive [...]

Sky AdSmart goes live

Tesco06_from_DanJones.jpg

More than 40 brands, including some of the biggest consumer brands in Britain, have signed up for Sky’s new tailored advertising service Sky AdSmart, which has now launched following a successful six-month trial. Major household names using the service include Tesco, Royal Bank of Scotland, American Airlines and Audi. Brands including Citroen and Dial-A-Flight have also confirmed that they will [...]

DG, Cognitive power interactive TV Ads

Multiscreen ad management company DG and Cognitive Networks, a provider of real-time services that power Enhanced TV on Smart TVs, are teaming up to benefit marketers looking to serve interactive ads on TV. Using automatic content recognition (ACR), Cognitive Networks identifies ads on TV and then, through DG MediaMind’s technology, automatically displays an on-screen option for consumers to launch an [...]

FTA ad network call

Media consultancy Decipher has called for the creation of a new ad network to support the UK’s free-to-air TV industry. Launching a report – The Failure Of Future Ad Tech in the UK – at the Future TV Advertising Forum in London, Decipher suggests that the next round of TV innovation in the UK is being held back by the [...]

BlackArrow, Ericsson team for TV Anywhere monetisation

In an initiative aimed at delivering content providers and pay-TV service providers a comprehensive advertising and audience data platform that can enable relevant and coordinated advertising campaigns across all devices, BlackArrow, a worldwide provider of TV advertising and data solutions, and Ericsson are partnering to bring advanced advertising capabilities to Ericsson’s solutions for TV Anywhere on a global basis. Working [...]

Videology uses AudienceScience data

Videology – a video advertising platform provider for advertisers, agencies and publishers ­– has confirmed the signing of a new deal with digital marketing technology company AudienceScience that sees Videology selected as the first video platform to be granted access to its data. The agreement gives Videology’s agency and advertiser partners access to behavioural and inferred demographic data covering approximately [...]

Biggest ever YouTube advertising deal

YouTube parent Google has signed its biggest cross-media advertising deal with MediaVest, part of Publicis, emphasising the shift of ad budgets to digital media including YouTube and mobile apps. MediaVest, whose clients include Coca-Cola, Honda and Walmart, has committed to spending tens of millions of dollars over the next year to buy advertising on YouTube as well as Google’s web [...]

Videology brings contextual ad targeting to Europe

Videology, a video advertising platform provider, has announced the European availability of an enhanced contextual video targeting solution for advertisers and agencies using Videology’s programmatic buying technology. Working with contextual video data partner TriVu Media, a provider of broadcast-style advertising data for online video, Videology will use TriVu’s TVm Index data to bolster its Xtract product suite. The Xtract offering [...]

Optimal, Civolution sync TV and Facebook ads

Civolution and Optimal, Inc., the leading social advertising and analytics platform and maker of Open Signals, announced a partnership allowing brands and agencies to buy Facebook ads in complete synchronisation with TV commercials. Optimal and Civolution worked together on the first campaign using this product for a client’s upcoming entertainment launch. “We were blown away by seeing a 60 per [...]

Study: Targeted ads do drive car sales

Videology – a video advertising platform for advertisers and media companies – has released a new report shows targeted digital video drives a significant increase in sales metrics, increases overall advertising effectiveness, and offers a viable option to complement TV campaigns for local auto dealers. Videology’s objective in this research analysis was to quantify digital video’s ability to drive sales [...]

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