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Virgin, BlackArrow tailored ad solutions

UK quad-play operator Virgin Media has partnered with TV advertising and data solutions specialist BlackArrow to introduce advanced digital capabilities that support the advertising needs of brands and broadcasters. BlackArrow…

Yahoo buys BrightRoll for $640m

Yahoo is to acquire BrightRoll, a leading programmatic video advertising platform in a $640 million deal. The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s…

TV advertising still king in CEEMEA

Research from Discovery Networks and the Future Foundation has revealed the power and resilience of television advertising with audiences in Central Eastern Europe, Middle East and Africa (CEEMEA), in a…

Sky Italia moves targeted advertising to Turn

Sky Italia has selected Turn as its data management platform (DMP) to deliver more personalised advertising experiences to customers and meet a range of digital marketing needs including real-time bidding.…

Channel 4 claims mobile interactive video ad first

Channel 4 Sales has launched a selection of its interactive video ad formats (iVOD) on iOS mobiles and tablets, suggesting it is the first UK broadcaster to offer mobile supported…

Online TV viewers prefer dynamic advertising

Recent research suggests that a limited number of targeted ads are the most effective way to reach online viewers. All else being equal, more consumers would prefer to use a…

MCN, AOL to pilot programmatic private marketplace

AOL Platforms, a division of AOL, and Multi Channel Network (MCN), Australia’s most progressive media advertising company, are teaming up to pilot what they say is the media industry’s first…

Youku Tudou, Alibaba marketing collaboration

Youku Tudou, China’s leading Internet television company, and e-commerce specialist Alibaba Group are to work together to drive the adoption of big data in marketing in China. Alibaba Group’s online…

Ooyala acquires Videoplaza

Establishing a presence in the fast-growing video advertising market, Ooyala, a Telstra subsidiary and video streaming, personalisation and analytics specialist is to acquire Videoplaza, a specilaist in video advertising technology…

Civolution category ad-targeting

Civolution, a provider of technology and solutions for identifying, managing and monetising content, has announced that its real-time TV-Synced Ads platform has been extended to offer category targeting across all…