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Roku, Viacom partner for targeted ads

Roku, Viacom partner for targeted ads

Viacom and streaming platform specialist Roku are partnering to enable Viacom to utilise aggregated audience insights from Roku to deliver targeted advertising on the Roku platform. According to the pair,…

Cross-Screen data drive new targeting strategies

Videology – a software provider for converged TV and video advertising – has released findings that show continued interest in leveraging TV data for digital video targeting. The news dovetails on…

Big Data

IP means Big Data is now part of the broadcast landscape. What is it, how is it collected, how can it be managed and how will it deliver monetisation? Advanced…

Neustar expands to connected TVs

Neustar, a provider of real-time information services, has announced the expansion of its long-standing partnership with Tremor Video, the video marketplace, to include precision targeting across desktop, mobile, and now,…

Addressable advertising to drive TV ad-spend

Technavio’s latest TV ad spending market in the US report highlights three key emerging trends predicted to impact market growth through 2019. Technavio defines an emerging trend as something that…

Report: 70% US consumers binge watch

Report: 70% US consumers binge watch

Has America become a marathon nation when it comes to video content consumption? Indications point to “yes”. Seventy per cent of US consumers now binge watch an average of five…

Adobe enhances TV personalisation

Recognising consumers’ desire to view content in alternative ways to traditional TV, digital experience specialist Adobe has revealed an end-to-end offering with Adobe Primetime that extends the solution to help…

comScore, Viacom cross-platform measurement deal

Suggesting the deal represents a turning point in the business of television and advanced currency, broadcaster Viacom and cross-platform measurement company comScore have agreed a multi-year partnership for cross-platform measurement,…

Sky Go to use Yospace ad insertion

Sky Go to use Yospace ad insertion

Sky Media has chosen Yospace to provide a dynamic advertisement replacement solution for Sky Go, its ‘TV everywhere’ service in Europe.  In addition to enabling dynamic ad serving on Sky…

Sky invests in ad analytics firm DataXu

Sky has invested $10 million (€9.25m) in DataXu, a provider of programmatic marketing analytics, data management and media activation software. According to Sky, the investment is the latest example of…