Category archives for: Targetted

Second screens increase appetite for targetted ads

Second screening is changing the way we engage with – and respond to – advertising, according to data from GfK’s Connected Consumer research. Almost two thirds (64 per cent) of people have used a second device when watching TV. Of these second screeners,

Advertisers: Technology drives TV convergence

Videology, the video advertising platform, has published the findings of an independent, commissioned study conducted by Forrester Consulting entitled, “Cross-Platform Video Advertising Accelerates”. The survey results show

Krux integrates Digital Element geolocation

Digital Element, aprovider of IP geolocation technology, has announced that Krux, a cross-screen data management solutions provider, has deployed its NetAcuity Edge hyperlocal IP Intelligence technology to improve geographic targeting capability for its global client base. Krux provides a cross-screen Data Management Platform that captures data from any device – smartphones, tablets, desktops, laptops and connected TVs – and makes […]

Dual screen works for advertisers, says Viggle

Viggle, the entertainment marketing and rewards platform, has released findings from its Brand Effect Study showing that exposure to TV advertisements seen on both television and the Viggle app resulted in higher brand recall. The study concluded that Brand and Message Recall, Likeability, and Purchase Intent were higher for a campaign that took place in May, as a result of […]

Yahoo strengthens mobile with Flurry deal

yahoo

Yahoo is to acquire mobile analytics and advertising specialist Flurry in a reported $300 million deal it says reinforces its commitment to building and supporting useful, inspiring and beautiful mobile applications and monetisation solutions. Yahoo says it is on a mission to re-imagine users’ daily habits, and mobile is at the centre of everything it does. “By joining Yahoo, Flurry […]

Facebook buys LiveRail

Facebook is to acquire LiveRail, an advertising technology company that helps companies such as Major League Baseball (MLB.com), ABC, A&E Networks, Gannett, and Dailymotion serve better ads in the videos that appear on their websites and apps. LiveRail is the world’s largest programmatic platform for video publishers, with 170 employees across four offices, hundreds of active customers and over seven […]

Targeting and collateral damage

blinkx, the ad targeting company, took a real pasting when it recently issued a profit warning. It said it was partly down to the damaging blog from a Harvard academic that cast doubt on the veracity of the company’s audience traffic data. It also said it was down to “industry-wide issues of efficiency and effectiveness”, whatever that means. blinkx claimed […]

Twitter acquires TapCommerce

Twitter has made another acquisition in pursuit of its vision of making advertising across the mobile ecosystem can work better for marketers, app developers, and, it says, most importantly, users, having agreed to acquire TapCommerce, a specialist in mobile retargeting and re-engagement advertising. Writing in the Twitter Advertising Blog, Richard Alfonsi, VP, Global Online Sales, notes that consumers are starting […]

Men more likely cord-cutters

cord-cutting-cable

To gain insight into how consumers view online video content and advertising versus broadcast television, market analysis firm Adroit Digital conducted a study to ask viewers how they approach video consumption and their thoughts on video advertising. The insights gained

Google acquires mDialog

Google is to acquire mDialog, a specialist in stream management and dynamic ad insertion on Internet-connected devices in a move designed to bolster its online video ad offerings. A notice on the mDialog website says the operation is joining the DoubleClick team at Google. “We will continue to offer our services, just as we always have, to programmers and distributors […]

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