Findings from consumer intelligence firm The Family Room’s inaugural study, The Emotional Triggers of Family SVOD Adoption, identify the key emotional triggers for SVoD usage by the world’s largest SVoD subscriber base: families. According to the company, studies to date have explored the budgetary or content-related aspects of SVoD adoption, but this is the first […]
Netflix’s You led the Whip Watch Report of streaming originals among French viewers for the week of October 18-24th. The report ranks the most viewed series originating from SVoD platforms in the past week. Second on the list is Netflix’s Squid Game, followed by Locke & Key to round out the top three. Family Business […]
Netflix is bidding on a crumbling Army base in New Jersey planning to turn into one of the largest production hubs in the US. The 289-acre site of 96-year-old Fort Monmouth is about 50 miles south of New York City was closed by the Pentagon in 2011. Netflix said that it would transform Fort Monmouth […]
HBO Max, the streaming platform from WarnerMedia, has rolled out in the Nordics and Spain, commencing its 27-territory rollout in Europe. HBO Max offers series and movies from Warner Bros, HBO, DC, Cartoon Network and Max Originals in one place. A month-long launch promotion (ending November 30th) has been announced that gives new customers 50 […]
Original and exclusive sports content continues to drive growth for SVoD services in the UK according to Kantar, the data and insights consultancy. While the number of households subscribing to at least one service remained stable, new programming has helped SVoD providers cement their place in consumers’ homes. Can Squid Game boost Netflix’s share of […]
Insider Intelligence, in collaboration with Publicis Media-Starcom and GWI, has published its annual Global Media Intelligence Report on key digital trends worldwide, designed for business executives who require comparable consumer usage data to support their decisions for global initiatives. “When, where, and how people consume media continues to evolve, and this is no exception in […]
Research carried out across the EU5 (UK, France, Germany, Spain and Italy) by omnichannel sell-side advertising platform Magnite reveals that 78 per cent of European audiences watch Connected TV (CTV), making it an essential element of TV planning for advertisers. The report, CTV Is for Everyone: 2021, shows that CTV adoption across households in the […]
Netflix has lashed out at SK Broadband, the South Korean Internet provider, after it demanded that Netflix pay to use their network after hit titles like Squid Game caused a huge surge in data traffic. Netflix VP of Global Public Policy, Dean Garfield, said that such a move could potentially prevent entertainment firms from working […]
London’s MCM Comic Con retuned at the ExCeL Arena this past weekend for the first time in nearly 2 years having been wiped from the calendar in recent times as a result of the pandemic. The show was headlined by the cast of Disney+ hit Marvel show Loki, but also on the bill were Charlie […]
AT&T ended the third quarter with 69.4 million global subscribers to HBO Max and HBO, up 12.5 million from a year ago and 1.9 million from the previous quarter. Total direct-to-consumer subscription revenue rose 25 per cent. AT&T is backing out of D2C, spinning off DirecTV this year, and has made a deal to sell […]