Streaming platform and device specialist Roku has introduced Audience Marketplace, which it suggests gives advertising buyers and sellers a new way to target audiences more effectively on the Roku platform in the US. By leveraging Roku’s first-party data and proprietary ad technology, publishers can use Audience Marketplace to sell targeted audiences on the Roku platform […]
Brightcove, a provider of cloud services for video, has revealed findings from its market study, Asia OTT Television Research Report 2018, in partnership with YouGov, an international data and analytics group, and conducted a study that polled 5,000 participants across Hong Kong, India, Indonesia, Singapore, and Thailand. The purpose of study was to discover how […]
Smartphones continue their meteoric popularity and are now owned in 87 per cent of US homes, second only to televisions at 96 per cent ownership, according to Consumer Technology Association (CTA) research. CTA’s 20th Consumer Technology Ownership and Market Potential Study also shows that for the first time, the top three most-frequently owned tech products […]
Dataxis research shows that the European pay-TV market reached 185 million subscribers during the first quarter of 2018 and grew only by 0.3 per cent compared to Q4 2017. This is the lowest net add ever observed by Dataxis. Some 35 per cent of the pay-TV subscribers receive direct cable, 31 per cent satellite and […]
Digital TV Research forecasts 9.99 million SVoD subscribers across 35 Sub-Saharan Africa countries by 2023, up from 1.56 million at end-2017. Although massive growth will take place, the Sub-Saharan Africa OTT TV & Video Forecasts report estimates that SVoD revenues will only be $775 million (€663m) by 2023 as some platforms are very cheap. South […]
At the end of June 2017, more than three quarters of homes in the 28 countries in the European Union (EU28) had access to high-speed broadband services. For the first time, 4G LTE availability matched 3G HSPA networks, in terms of the number of households covered. Published by the European Commission, the Broadband Coverage in […]
Pay-TV is gaining momentum in Spain both in terms of subscribers and of advertising revenues. Research from Zenith forecasts a 6.2 per cent growth in pay-TV ad revenues this year versus 3.4 per cent in FTA TV. The total TV ad revenue in the country is likely to reach €12.54 billion, up 2.1 per cent […]
Pact – the trade association representing the commercial interests of UK independent television, film, digital, children’s and animation media companies – has published its new-look TV Exports report, which it says reinforces the UK’s position as a world leader in producing high-quality programmes that are popular with viewers around the world. The report – produced […]
A total of 2.2 million individuals above 15 years old have connected to a SVoD service each day on average over the last six months, according to the barometer set up by advisory and research companies NPA Conseil and Harris Interactive. In early June, the level was even higher than the average observed since the […]
According to the latest Panel de Hogares survey from Spain’s competition and markets watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), 33 per cent of homes in Spain had pay-TV at the end of 2017, a 5 per cent increase over the previous year. The majority take their pay TV service through […]