Digital TV Research forecasts 9.99 million SVoD subscribers across 35 Sub-Saharan Africa countries by 2023, up from 1.56 million at end-2017. Although massive growth will take place, the Sub-Saharan Africa OTT TV & Video Forecasts report estimates that SVoD revenues will only be $775 million (€663m) by 2023 as some platforms are very cheap.
South Africa (3.37 million by 2023) will remain the leader, with Nigeria (2.61 million) in second place. South Africa and Nigeria will account for 60 per cent of the region’s SVoD subscribers by 2023 – down from 74 per cent in 2017. So, the rest of the region is growing faster than the two main countries.
The top six platforms accounted for 90 per cent of the region’s SVoD subscribers by end-2017, with this proportion to be retained throughout the forecast period. Despite being relatively expensive, Netflix will account for 40 per cent of the 2023 total (4.03 million subscribers).
“Market dynamics have shifted over the last year,” explained Simon Murray, Principal Analyst at Digital TV Research. “There have been many fewer platform launches, especially on a country level. Furthermore, several multinational players are expected to rein in their ambitions whereas Netflix has consolidated its market leadership.”
“We believe that iRoko will concentrate mostly on West Africa,” added Murray. “A significant stake in Iflix was sold to Econet, which we believe will mean more focus on Eastern and Southern Africa. Multichoice announced that Showmax will be given free to premium DStv subscribers across Africa, with Compact subscribers offered Showmax for half price.”